First of all, what is bounce rate?
Bounce rate is defined as the percentage of visitors who land on a page of your site and then leave your site (not clicking on any other pages).
They only view a single page and then ‘bounce off’.
There’s even an official bounce rate equation. I’ll spare you (and me) from that, but there are other similar terms too, for example…
What is exit rate compared to bounce rate?
Exit rate is the percentage of visitors who leave your site on a certain page compared to how many total visits that page gets. You might have a page that gets about 100 visits a month where 90 of those 100 visitors leave. If so, that page has a 90% exit rate.
The thing is everyone’s going to leave your site at some time or another. You can’t avoid it.
But at first glance you might think because a page has a high exit rate the page sucks.
On the flip side, if you’re running a lot of advertising (like Adsense) then you may have a page where a lot of people click off your site and onto one of your ads. In that case it might be a good thing.… Continue Reading >>