The Google Penguin update looks at a number of factors. But the main focus is on a site’s link profile. If you’ve been impacted by Penguin, you may want to consider who’s linking back to you.
Google’s algorithms have always looked at links as an indicator of popularity. But Penguin has added a level of sophistication to how they try to filter out links that essentially weren’t given by merit.
So although Google’s manual spam team has always trolled the search engine results pages for websites that don’t seem to warrant the top spot due to heavy manufacturing of links, Penguin was the first algorithm to attempt to automate this on a large scale.
Which I’m sure the folks at Google are just tickled pink over.
But many in the web community are pretty shaken and rightly so as Google seems to not only discount the links they don’t like, but they are even lowering a site’s rankings because of them.
The Penguin update was initially rolled out on April 24, 2012 and Penguin 2.0 was rolled out around May 22, 2013. There were a couple of other refreshes in between. You can tell if your site was impacted by this algorithm if you lost rankings on or about these dates or during a refresh (Oct 5, 2012 and May 25, 2012).… Continue Reading >>