Are you looking for fresh ideas to improve your rankings and hone your SEO skills?
If so, this collection of SEO tips from the experts will help you.
I was fortunate enough to recently interview 14 SEO experts and put together this article with a few of their top tips. These are people who actively manage SEO campaigns for clients and large companies. All currently work in the SEO trenches on a daily basis.
Let’s get started.
Managing Director of Searchable Online Marketing
Thoughts on the Panda and Penguin algorithm updates:
I think almost everyone’s strategies have changed since the Panda and Penguin updates were released in 2011 and 2012 respectively.
First of all, Panda forced webmasters and SEOs to focus on publishing high quality, unique content on their websites, while digging around and removing low quality content. A lot of SEOs and agencies will now put the user experience first. I think you can easily argue that the Panda and Penguin updates have forced SEOs to focus more on on-page SEO factors as opposed to off page SEO.
The Penguin update in particular reset previous SEO link building practices into the dark ages. SEO agencies had to completely change their link building strategies and corporate structure in addition to working hard to resolving existing penalties on their client’s sites.… Continue Reading >>