If so, this collection of SEO tips from the experts will help you.

I was fortunate enough to recently interview 14 SEO experts and put together this article with a few of their top tips. These are people who actively manage SEO campaigns for clients and large companies. All currently work in the SEO trenches on a daily basis.

Let’s get started.

Adam Grunwerg

Managing Director of Searchable Online Marketing

Thoughts on the Panda and Penguin algorithm updates:

I think almost everyone’s strategies have changed since the Panda and Penguin updates were released in 2011 and 2012 respectively.

First of all, Panda forced webmasters and SEOs to focus on publishing high quality, unique content on their websites, while digging around and removing low quality content. A lot of SEOs and agencies will now put the user experience first. I think you can easily argue that the Panda and Penguin updates have forced SEOs to focus more on on-page SEO factors as opposed to off page SEO.

The Penguin update in particular reset previous SEO link building practices into the dark ages. SEO agencies had to completely change their link building strategies and corporate structure in addition to working hard to resolving existing penalties on their client’s sites.… Continue Reading >>

According to statistics, over 100 million users watch video online each day.

Video is so popular that YouTube is one of the most visited sites on the internet. In fact, YouTube is the second biggest search engine after Google.  And you’ve only got to upload your video on YouTube to tap into the traffic on this platform.

YouTube has some impressive stats. For instance, more than 1 billion unique visitors come to YouTube monthly. And YouTube claims that over 4 billion hours of video is watched on their platform each and every month.

That’s a lot of video.  Enough that it’s hard to ignore YouTube as a strategy for driving traffic back to your web site.

This tutorial was created to help you make sense of using YouTube for business. We’ll cover setting up a YouTube channel, uploading videos, and include several tips for using this platform.

YouTube Video Channel

If you’re going to create videos and upload them to YouTube anyway, there’s no reason not to set up a channel. A couple years ago I uploaded about 40 videos to a channel. That particular YouTube channel now has over 175,000 views.  That’s a lot of viewers I would have otherwise not gotten all for a few hours of uploading.… Continue Reading >>

So here are 101 success quotes to help keep you pushing ahead…

1. “I honestly think it is better to be a failure at something you love than to be a success at something you hate.” - George Burns
2. “In order to succeed, your desire for success should be greater than your fear of failure.” - Bill Cosby
3. “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” - Napoleon Hill
4. “Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.” - Bruce Lee
5. “Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill
6. “The number of times I succeed is in direct proportion to the number of times I can fail and keep on trying.” – Tom Hopkins
7. “I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby
8. “I’ve failed over and over and over again in my life and that is why I succeed.” - Michael Jordan
9. “Success consists of going from failure to failure without loss of enthusiasm.” - Winston Churchill
10. “Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford
11. “Success is often achieved by those who don’t know that failure is inevitable.” - Coco Chanel
12. “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” - Vince Lombardi
13. “Try not to become a man of success, but rather try to become a man of value.” - Albert Einstein
14.  ”Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” - David Frost
15. “A successful man is one who can lay a firm foundation with the bricks others have thrown at him.” – David Brinkley
16. “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.” - Booker T.
… Continue Reading >>

Bounce rate is defined as the percentage of visitors who land on a page of your site and then leave your site (not clicking on any other pages).

They only view a single page and then ‘bounce off’.

There’s even an official bounce rate equation.  I’ll spare you (and me) from that, but there are other similar terms too, for example…

What is exit rate compared to bounce rate?

Exit rate is the percentage of visitors who leave your site on a certain page compared to how many total visits that page gets. You might have a page that gets about 100 visits a month where 90 of those 100 visitors leave. If so, that page has a 90% exit rate.

The thing is everyone’s going to leave your site at some time or another. You can’t avoid it.

But at first glance you might think because a page has a high exit rate the page sucks.

On the flip side, if you’re running a lot of advertising (like Adsense) then you may have a page where a lot of people click off your site and onto one of your ads. In that case it might be a good thing.… Continue Reading >>

Adsense is not a get rich quick scheme. If you’re coming from the ‘make money online’ mindset and believe you’ll make a lot of money by building a bunch of worthless sites and plastering them with Adsense, I’ll be straight with you, you won’t learn a whole lot from this tutorial.

I try to build sites with value and encourage others to do the same.

It works because that’s the core fundamental of business. A business offers something of value and earns money by bringing that value to others.

Value can mean different things; a site that serves as a resource, writing that’s entertaining to read, tools that people actually use, or a site that’s just plain useful. The point is, your site’s got to have a purpose to it other than just to make you money.

What Is Google Adsense?

Adsense is a legitimate shortcut for many online publishers because it allows them access to hundreds of thousands of online advertisers.  If you’re an Adsense publisher, advertisers run their ad on your site and when a visitor clicks on it, you earn money.

Let’s say you’ve got a site that helps people find the best used car for their needs.

… Continue Reading >>

Keyword density is the number of times a keyphrase is used in comparison to the total number of words in a piece of content.

If you’ve got 100 words in your article and use your keyphrase in there one time, then you’ve got a density of 1%. The density of any phrase is calculated by looking at the number of times it occurs in an article and dividing that by the total number of words in the article.

It’s pretty simple math even I can do.

Lots of people hoping to get high rankings search SEO forums and SEO articles far and wide for the ideal keyword density.

You’ll see suggestions thrown out all over. Some say 5%, some say 3%, others say 2.2%.

The real answer is there’s no fool-proof keyword density that’s going to shoot your web pages to the top of Google.

High rankings are calculated based on a number of factors, both on-site and off-site factors.

There’s not going to be a single keyword density that’s optimal for every web page. I’ll cover a few reasons why later on when I get into my Keyword Density Sliding Scale idea.

But first, I conducted an SEO study where we looked at the top 5 ranking web pages for 100 random keyphrases.… Continue Reading >>

Purpose

The point of the study was to analyze the characteristics of web pages at the top of the Google search engine results pages (SERPs).

What We Did

We randomly selected 100 keyphrases, typed them into Google and collected the URL’s of the first 5 results that showed up. The Firefox browser was used for all the searches. We were not logged into any Google products during the search phase.

The 100 keyphrases ranged from 2 word phrases up to 6 word phrases.  The first 5 results in the Google search results listings were chosen, giving us a total of 500 different web pages to collect data from.

We ignored all the Google Adwords ads. We also skipped image listings, shopping site sets, and news site sets.  We only analyzed actual web pages ranking #1 through #5 in the SERPs.

Here’s what we collected from each web page:

• Full URL
• Title tag
• Headline
• Number of subheadings
• Body copy word count
• Number of images in the body
• Number of videos in the body
• Number of referring domains to the web page (data from ahrefs.com)
• Social signals; Tweets, Facebook like, and Facebook shares (data from ahrefs.com)

We also analyzed the keyphrase the web page ranked high for in comparison with many of the factors listed above.… Continue Reading >>

6. What are the most effective content methods that are currently working?

The best strategy is to create useful content for an audience and learn how to optimize it for the search engines There’s really no reason not to and in my opinion it’s a wasted opportunity if you don’t. There are a lot of searches done everyday on Google alone, something like 1 billion so you want to at least try to get your fair share of that traffic.

Once you’ve got your content created and optimized for keyphrases people search for, promote it by letting other sites know about it. If you’re successful at this you’ll gain some links that bring in direct traffic and give your rankings a boost in the search engines.

Plus if your content is useful then your visitors will be more likely to share it (and that brings in more traffic for you). And visitors will be more likely to sign up for your newsletters and buy stuff from you once they see the value you provide.… Continue Reading >>

There were a ton of replies to that open-ended question and since so many people were nice enough to take part in the survey I’m offering up my answers to their questions.

I’ve been using content marketing successfully since 2001 so I have a lot of experience creating, publishing, and promoting content online. However, I’m sure other experienced marketers have opinions that differ from mine. If you’ve got any advice or further questions on content marketing just leave a comment at the end of the article so everyone can benefit from further discussion.

Here are the top 5 questions marketers had about content marketing along with detailed answers based on my experience.

1. How can I use content marketing to gain the most SEO benefit?

You really need to consider that the entire job of the search engines is to rank the best and most relevant content high. It doesn’t matter what someone with black hat tactics or loopholes tells you. What I just stated is a fact and if you want long-term traffic from search engines (namely Google since they’re currently running the show) you’re going to need to consider that.… Continue Reading >>

You have competitors. Some are building a better resource than your site. Others are creating a better product (or service) than yours.

And still others are working hard to promote their site more than you do.

The bottom line is no matter what type of business you run, you’ve got competitors trying to topple you. And they’re coming at you from different angles.  So you’ve to keep pushing forward.

We don’t have unlimited time, but over time, we can keep making improvements to our business to stay afloat and even come out on top.

In this article I’ll look at 2 high ranking sites and see what could be done to maintain and even improve their traffic along with ideas for improving their usefulness to visitors.

SecurityGuardTrainingHQ.com

If you’re involved in the ‘make money online’ industry then you may already be familiar with this site. It’s owned by a blogger who reports monthly income statistics. Some of his earnings come from the security guard site here:

http://www.securityguardtraininghq.com/

I included this site in the case study since the site owner has made a lot of information on it publicly available.… Continue Reading >>