As small business owners we often spend a lot of time creating and refining our product or service, putting the finishing touches on our website, and then waiting for that first customer to magically appear.
But those who’ve already gone through this process know waiting is the wrong way to go about things. You’ve got to be active and go out … [Read More...]
Deciding who you're going to serve is one of the first things you need to do when starting a business. It has to happen before you build a website, select a domain name, or ever consider placing an ad. Before we get into the tips, here’s a little background on what a niche market is.
A niche market is where you take a broad market like dresses … [Read More...]
All businesses hit rough patches. You may run out of ideas, run out of steam, or things may just not be working out the way you want them to.
So what can you do to pick yourself up and get back on track?
No matter what decisions you make, motivation plays a huge role in turning things around.
Entrepreneurs & Small Business Owners Share … [Read More...]
Founder/SEM Consultant KristinaCutura.com, Author of Advertising on Google: The High Performance Cookbook
What is your best quick implementation tip for companies and individuals trying to increase exposure and their profits through AdWords?
Pick highly relevant keywords, avoiding the more general, expensive ones. This sounds … [Read More...]
AdWords is a fairly complicated advertising platform. Complicated enough that it's easy to burn through a decent sized budget on AdWords, sometimes in just a few days. Anyone who's ever tried AdWords with no previous experience or without investing in some training first can probably tell you that.
And that's why many small businesses hire an … [Read More...]
Did you know that Google gets over 1 billion searches per day?
That's crazy. Just writing out the number is mind boggling:
That's a lot of zeros.
And that's PER DAY on the Google search engine.
Those searches are actually split through SEO and the paid listings run through AdWords.
If you want a piece of that … [Read More...]
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